Imagine this: one day you’re in your office, thinking about how to change the world (well, at least the fashion world), and suddenly, you realize that everything you’re doing doesn’t make sense. Or at least, how things are being done seems senseless to you.

Yes, it sounds dramatic, but that’s how it all began. I realized that I was investing my time and energy in creating things that, in reality, wouldn’t last more than a season. And then I thought: what is the point of your work if it doesn’t leave a mark? Did I really come into this world to make things that end up in a $2 pile?

I decided that enough was enough

The fast and disposable fashion industry wasn’t for me. It never was. Maybe it’s my hypersensitivity or my discerning eye that always led me, unknowingly, to be attracted to the best materials, to recognize an acrylic sweater just by touch, and to be fascinated by the only silk in a warehouse just because its shine caught my eye.

 

That’s how I wanted to start Nothing, Please: a brand that isn’t just clothing, but a different way of thinking. I wanted to create pieces that would last over time, that made sense, because if not, what are you spending your life on at the end of the day?

I decided to move from haute couture to making clothes that you could wear every day because, at the end of the day, who wears a wedding dress, made sustainably, every day? I needed to take it a step further.

It all started in Chile, my adorable country. It was here that I tried to do something different: offer high quality at a competitive price. I felt like some kind of Marie Curie of fashion, trying to find a formula that worked. But, surprise, surprise, I encountered the harsh reality of costs and margins. It turns out I had the right product in the wrong market. The Chilean market doesn’t want to spend on the quality we offered. So I decided I had to take my purpose to a place where it could stay true: from the United States, to distribute to the rest of the world. Will people there be willing to pay for quality garments?

Did I really lose my mind?

I admit, it sounds unnecessary. A risky and crazy decision, but I was convinced that I had a greater purpose. I was willing to sacrifice a known market for an unknown one to stay true to my vision. I wanted Nothing, Please to be a cause on its own, something that could detach from me and have its own impact. In Chile, my background gave it support, but in the United States, I wanted Nothing to stand on its own. And I confess I didn’t think much about it, because if I had given it two thoughts, I would agree with you that I was crazy (sometimes I think I was).

And here we are, restarting this new adventure. Each piece we create not only aims to make you look good but also make you feel good, knowing that you are contributing to a better world. We are in this together, showing that sometimes, nothing is everything.

Thank you for joining me on this journey. I promise to keep you updated on every step we take, with all the craziness and challenges we face. Because, at the end of the day, what would life be without a bit of chaos and a purpose that truly matters?

With love, and have Nothing, please.

Daniela